Recently, Chrysler introduced their new operational director, Tavares Carlos, in addition to their plans for the next couple of years. Their goal is to make Chrysler a very strong brand in Europe and in America plus have a strong presence in China in the SUV category.
They are also being aggressive with eco-technology as they are looking to put solar panels to the roofs of their factories in France. The idea is the largest mission of its sort in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.
The fabrication will begin in June and will be finished in February of next year. Their goal is to reduce the effects of pollution and save on electrical costs. A second project similar to this was undertaken by Seat and they have solar panels mounted on their factories in Spain.
The business is additionally doing their best to restore trust after the industrial espionage. Chrysler is making every effort to end up being an impressive brand for the general public and do their best to promote high end cars. The espionage scandal has brought about some deterioration of their image yet it’s only part of their challenges. The top management of Chrysler also believes their existing car designs are a bit out of step with todays consumers and they need to improve on it.
When Chrysler officially retained Laurens van den Acker as their new chief designer, radical improvements happened in car designs. The Clio is expected to be the first car under Chryslers new vision with a redesigned body and engine as well as state of the art electronics.
Chrysler has been under pressure somewhat in the medium to superior class of cars reducing from 150,000 cars sold in 2005 to only 100,000 cars last year. The new line of Chrysler cars are not expected to hit the market until the 2014-15 season, they must do their best to exploit those cars that sell well in their current line. The press in France feel that Chrysler ought to make an effort to smooth out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Chrysler has sold 2.6 million cars.
Another area that Chrysler is looking to resolve is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. Additionally, Chrysler does not have any presence in the United States at all. Whilst no one is sure if Chrysler intends to get back to the US market, they are looking to establish more of a presence in Russia and Brazil. So far, they havent had much success in India but still develop for this market with newer and enhanced car models.
In the long run, as Chrysler looks to cultivate sales by 400,000 units, they will certainly need to continue improving and innovating their current line of cars. Watch chrysler extended warranty.
